Since inception CSC has successfully grown the volume of commercial Impacts it generates across its portfolio.
This has been achieved by:
- launching new TV channels
- refining the positioning, brand and content strategies of the channels
- improving the signposting and promotion of programming
- improving the scheduling through research and better understanding of audiences
- investing in higher quality programming and producing better in-house content
- attracting more viewers to the portfolio of channels and retaining them
(the True Channels have one of the long time spent viewing (90 mins) of any TV channels)
These impacts are commercialized by our partners Sky Media and Dolphin Television.