Aimed at 7 - 12 year olds, Kix is the first UK digital channel to be devoted entirely to boys who love action, music and extreme sports. Kix is a cool, contemporary and non patronising channel for pre-teen boys, with a dynamic mix of programming appealing to kids looking for something new.

Kix features game shows, live action comedy series, music videos, extreme sports and fast paced cartoons such as The Invisible Man, Transformers and Batman of the Future.

Kix reaches on average 255,000 children aged 4-15 each month.

In 2009 Kix reached 1.1 million children aged 4-15.

Kix can be found on Sky 627 and Freesat 606.